A cohesive creative direction guided the campaign across advertising, retail, and digital touchpoints. Stills and video showcased authentic, characterful spaces, inspiring customers to define and express their own sense of style.

my Role: Senior Art Director. | Channels: Print, social, digital, video. | John Lewis Home – Living Rooms

Five lifestyle-led Living Room ideas. Family, Expression, Wellbeing, Flexible (Flat Shares/Younger Market) & Entertaining.  
Content tailored for all channels, including 150 store windows, POS, social, and press. All video was captured in 16:9, 9:16, and 1:1 formats, allowing for both long-form storytelling and flexible short-form edits. 
Carefully planned content calendar & plan for a multi-channel campaign - collaboration with stylists, photographers, models, client & producers.