I’m a passionate and visionary Senior Art Director with over 15 years of experience creating impactful, emotionally resonant content for some of Britain’s most beloved brands.

My creative ambition is to craft content that is not only visually beautiful but also meaningful, work that connects with audiences, inspires loyalty, and elevates everyday moments. I bring a rare blend of editorial craftsmanship, brand storytelling, and commercial insight, gained through years of shaping content across lifestyle, interiors, fashion, and food.

For over a decade, I helped define the visual identity of John Lewis, translating brand values into multichannel campaigns that spanned print, digital, video, and social.

• Art Direction

• Creative Strategy

• Visual Storytelling

• Content Planning

• Campaign Concepting

• Editorial Design

• Publication Planning

• Shoot Direction

• Video Direction

• Storyboarding

• Animation

• Layout Design

• Collaboration