Everyday Inspiration.

More than simple take-home inspiration, Waitrose recipe cards became a key commercial vehicle, driving sales and linking seamlessly with POS imagery. I concepted & art directed content that felt aspirational yet accessible, tying food storytelling directly to the in-store experience.

my Role: Senior Art Director | Channels: Print, social, digitaL. | waitrose food RECIPE CARDS

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With thanks to...

PHOTOGRAPHERS: Kris Kirkham and Mowie Kay, Laura Edwards, Maya Smend (Christmas) FOOD STYLISTS: Amy Stephenson, Rosie Reynolds, Matthew Ford, Marina Filippelli, Joss Herd. PROP STYLISTS: Tabitha Hawkins and Wei Tang (Christmas).

Waitrose DM