Crafted for impact.

Shaping supplier-funded features from idea to execution, I combined sharp creative direction with editorial sensibility. Every element, from concept and design to shoot detail; was considered to ensure content that was visually striking, commercially effective, and true to the brand story.

my Role: Senior Art Director | Channels: Print, social, digitaL. | waitrose food supplements

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With thanks to...

PHOTOGRAPHERS: Jonathan Gregson, Dan Jones, Ant Duncan, Tara Fisher, Toby Scott, Hannah Hughes (Christmas). FOOD STYLISTS: Myles Williamson, Alice Hart, Katie Marshall, Marina Filippelli. PROP STYLISTS: Rob Merritt, Luis Peral, Cynthia Blackett, Wei Tang (Christmas).

Waitrose Food Magazine

John Lewis Cook